วันพฤหัสบดีที่ 10 มกราคม พ.ศ. 2556

Commercial Art


A work of art-related activities designed to promote trade and services in order to achieve the aim.
Including design trademark. Design publications. Advertising Design. The product label.
Exhibition design, etc. The more creative class (Designer).


The design of commercial art

The design of commercial art (Commercial design) is designed to focus on the commercial side. The goal is to encourage commercial advertising. Offers a variety of products to consumers. Which can be divided according to the following.

One. Product design and product design to the next thing to do is to buy and use.
Two. Design publications, including the printing of all kinds.


The symbol


The reason it's a good sign in itself and can be determined in several ways, whether considered in terms of ideas. Development or analysis.


Character symbols


one. Positive Association symbol should show the image of the companies or the products are the best or most attractive.

two. Easy Identification. Symbols should be known quickly. Remember it well. Remember it well.

Three. Close Gestalt easy when we think we might have a handful of (Close Gestalt) or guest of the Service that clear. But when stretched out. Finger pointing in different directions, it is the sense of (Open Gestalt) or guest  A (Weak) circle is Guest,in the ideals that attracted the most attention in view of Guest stump. Blyth. Eyes to look inside center. Than the outside.


Four. Abstraction Level as a symbol of the need for appropriate The relative level of understanding of population as we expect. Abstract level concentrations will require more capital in the campaign. Until you understand it. This must be very careful, however (Photographic Mark) (Illustrated Mark) and (Logo) typically is used to communicate well.


Five. A Reduction to the symbol. Should take into account the reduction in small ½ "or smaller. Must take into account that there is no sign that any part is missing on smaller. Should be taken to test.

Six. Colored One Color symbolism in general, should be just one color design. One for economic reasons. Actual color may help stimulate interest in them. But I should not be seen as an achievement (Visual Success) and I have to be careful about the design or the screen and light as well. I tend to get lost easily. The problem may be related to the quality of photographs and engravings as well.


Seven. Negative Space-depth understanding of the phenomenon of figure and ground. It is essential in the design of high quality. Remove the empty white space or area. (In terms of white - black) to understand it. White shapes to see this. And to have a state of the memory. This could be a star, heart or other symbol to help drive up extremely well.


Eight. Weights of symbols. Weight of the symbol should feel heavy. It is hard to know the effect on the small thumbnails. Feel contrasting markedly with the surrounding text. The light will feel weak and feel less than successful.

Nine. Flow ground color with a white or clear. Should not be locked into the same trap. The eyes of the viewer should be able to look through them easily. Not stop at just that.

Ten. Direction signs have a design problem. Which direction is the direction of the shape is interesting. The conclusion is that orientation points up and to the right. It is the direction that affect vision over the direction or to the left.

Eleven. Metering designs should have a limited amount of control over the style and structure of the space. It must be a mix of the black and white lines and shapes are available.


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